est. 1927

About Us


The Jolly Tar- a store worth driving miles to see.
est. 1927

The Jolly Tar was founded in Bay Head in 1927.
It has been said that the Bay Head location is the longest continually operating gift shop on the East Coast. 
Evalyn and her daughter, Laura Hart,  have grown the store into a wonderful collection of goods. From original art, paintings, prints, pottery, home goods, photography and one of a kind finds, jewelry and  boutique clothing.  Something for everyone.
The shop is a collection of carefully curated and exceptionally crafted goods. Highlighted are goods that are made  locally, globally and Made in America. Classic, contemporary and vintage styles are found throughout the shop.